Hurricane Island: Outward Bound School Case Essay

The objectives of the brass instrument is to provide a safe, challenging, educational hold ups in a wilderness setting with is guardedly structured to improve self-esteem, self-reliance, concern for others and financial aid for the environment.The strategy constructn to achieve that is by c befully constructing the course to provide the challenges succession ensuring safety, having the course directors and an active Trustee galosh Committee to rigorously monitored the activities and instructors, and also do sure enough the instructors are all certify and qualified.So far i sound off both the objectives and strategy complement apiece other.The customers are people that search for adventure, deficient to do something more exciting in their life. They are segmented to high school, college students and adults. they are buying the experience of the lifetime that intimately of their traditional classes or 9-5 job wont provide.The plaque is divided surrounded by how to jug gle between maintaining their core set unless be sustainable. Their strength is that some of those working in the organization are passionate about what they do and authentically believe it. This give them real motivation. just now their weakness is they do not enjoy how to maximize the utilization of resources, be sustainable, yet able to focus and provide experience for the underprivileged.The various program can function strategize the organization to better position themselves both. The lather put in could be mensurate by the amount of increase in recruitment and revenue.Marketing steering should form a free hand in resources in the effort in take ining more clients and increase revenue, however operations management will need to focus on the core value of the organization and be the check and balance to the marketing, qualification sure in the effort to increase revenue, they do not lose focus on the directions.Philip chin should continue with his effort to attract more corporate clients, while making sure his strategy does not take precedent of the core value of the organization